Tourists are evacuated as huge wildfire rages across Greece's Rhodes island on July 22, 2023.
Sweltering conditions across southern Europe could accelerate a burgeoning trend among holidaymakers, as more tourists prioritize milder temperatures or off-season travel to avoid spending their time away in oppressive heat.
Europe is currently experiencing some of the hottest temperatures of the summer so far, with yet another heatwave expected to push the mercury close to record-breaking levels in the coming days.
The southern European country was followed closely by France (7%), Italy (7%), Greece (5%) and Croatia (5%).
The popularity of Mediterranean vacation destinations, however, dropped by 10% compared to last year, when Europe experienced its hottest summer on record.
Organizations:
European Travel Commission, ETC
Locations:
Greece's Rhodes, Europe, Greece, Spain, Sardinia, Sicily, Italy, Brussels, France, Croatia